An advertising sign is a structure installed on a building’s facade, directly in front of the entrance, and indoors (reception office).
In most cases, signs carry information about the organization (store, furniture salon, travel agency, etc.). In other words, this type of outdoor advertising is also a means of sharing information and advertising. A lot depends on the quality of the design, manufacture, and installation of this element. The image should represent the organization and the success of its activities in the market.
If this is a large company, then all elements, including outdoor advertising, must comply with the strict rules of corporate identity, not only graphically, but also qualitatively. All parts of the advertising structure must be neatly interconnected, dynamic elements and backlight elements should function properly. If this is a small organization, such as a restaurant, a shop or a cafe, then the success or failure of such a project will depend on the design and the overall quality of manufacturing.
In general, we can say that the main task of outdoor advertising is to clearly inform the user that this particular store, beauty salon, entertainment center is what you need to visit!
A sign can be safely called a business card, which speaks of the level of organization, the quality of the services provided, and the range of goods offered.
VARIETIES OF SIGNS FOR STORES
All types of advertising elements can be divided into two categories:
External: These are signs located on the facades of shops, shopping centers, etc. This is a good option for shops with a separate entrance.
Internal (interior): These are signs designed to attract the attention of customers directly in the places of sale of goods or services.
In addition to external attractiveness, any high-quality sign must contain some informational component, according to which a potential buyer can determine the direction of the store, outlet. You can order a sign at a store at the right price right now by simply sending your request from the site.
In terms of backlighting, signs can distinguish between no light (classic) and light. Advertising elements with lighting (neon, LED, with fluorescent lamps) are popular and in demand.
According to the form of manufacture, the signs are divided into:
• Light boxes, including end models.
• Light panels equipped with volumetric elements, as well as flat light boxes.
• Consoles, plates.
• Volumetric letters
In the production we use various materials, such as plastic, metal, acrylic, composite, wood. The most popular are metal and inexpensive plastic products. We will produce signs for the store according to your needs.
Light boxes are the most common type of outdoor advertising, and their manufacture has a fairly low cost compared to other types of light outdoor advertising. Usually a light box is a rectangular frame design, the front of which is an advertising medium. The light box has internal illumination with fluorescent lamps (or currently LEDs), which makes its use effective at any time of the day and in any weather.
CHANNEL LETTERS (LED OR NEON BACKLIGHT)
These are a more effective and attractive means of outdoor advertising, compared with light boxes.
There are channel light letters with internal and external LED illumination. The use of neon in the manufacture of volumetric letters is currently not practiced due to the greater energy consumption and fragility compared to LEDs.
This is the most modern and attractive type of illuminated advertising both in terms of design and technical indicators (durability of LEDs, as well as low power consumption).
Most often, this type of outdoor advertising includes:
• non-light panels
• non-illuminated flat letters
• wooden signboards (wooden letters)
• plates, or combinations thereof
In most cases, an image is printed on film, then rolled onto an advertising medium, such as cellular polycarbonate, metal or PVC. Direct UV printing is also possible. Today, the production of non-illuminated signs is the least expensive advertising option, which allows people to clearly see the information they need. However, due to the lack of internal illumination, their effectiveness decreases in the dark. This can be avoided by installing external lighting.
Our designers, engineers and constructors can offer products with different light element placement. It can be internal illumination, backlight or open. A sign with internal lighting is characterized by uniform, soft lighting of the entire product. An advertising unit with backlighting illuminates volumetric elements, emphasizing their contour, and models with open backlighting are distinguished by a bright glow in the entire sign in the style of a Las Vegas night.
You can make your outlet shine above competitors with the help of a bright, memorable and high-quality sign. The correct and effective illuminated sign for your store will attract the attention of new customers, create a positive image of the outlet, increase brand awareness, and decorate the building’s facade. You can order a high-quality and attractive sign at Metro Vancouver at a lower price than the market price at Quarter Cheaper Signs. The specialists of our company will help you choose the best option for signage, taking into account all the features of the location of the building, outlet, including dimensions, material of execution, as well as the type and shape of the advertising unit.